Alfix was established in 1963 by Hans Carstensen Toft (1916-2003) and remains a family owned Danish company.
H.C. Toft worked on the basis of many years of experience with sales to suppliers of the building and construction industry, and latest as a representative with a wholesaler within ceramic tile manufacture. Over the years he paid a large number of visits to especially German tile manufacturers providing him with very valuable contacts to researchers and profound knowledge of the manufacturing process itself. Complaints about cracked and miscoloured tiles were often made, but further investigation usually revealed that the mortar in use, being a home-made mixture of sand and cement, was in fact causing the failures and not the tiles as assumed so far by the majority of professionals.
The film is a brief presentation of the company. Prepared by Business Kolding in connection with the nomination of Alfix as Company of the Year 2021.