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Responsible Danish systems for the
construction industry are in our DNA

Since 2000, Alfix has been working consciously and dedicatedly to minimise its environmental impact and,
at the same time, to supply the market with products and solutions.

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Professionel Danish systems for floor,
wall and façade structures

For example, Alfix is the leading supplier of durable systems
for installing tiles in swimming pools

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Danish family owned business
- since 1963

Responsible, high-quality systems for construction projects of all kinds

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Alfix LetFix Plus er en støvreduceret, Svanemærket og DGNB-egnet fliseklæber, som rækker ekstra langt pr. m2
Læs mere - klik her!

Hent miljø- og produktdokumentation
Hent miljø- og produktdokumentation

Use one of our consumption calculators to establish an overview of consumption for a major project or simply
a single Alfix product. You can calculate the recommended consumption in kg per product.

Our range of calculators includes a floor and wall calculator, a façade calculator and a product calculator.



Alfix is now launching its first low-carbon screeding mortar. Alfix PlaneMix 90 Plus is a semi-dry screeding mortar that is ideal for renovation tasks, for example, and an excellent choice for wet rooms and underfloor heating.

Introduction to Alfix PlaneMix 90 Plus
Alfix PlaneMix 90 Plus is a low-carbon screeding mortar that can be worked up and rendered to create a bonded surface. It is ideal for levelling, smoothing and repairing subfloors – in wet rooms, for example, with subsequent tiling.

The mortar features excellent processing properties when rendering surfaces. It is designed for projects where speed and rapid strength development are not crucial factors.

Third product in the new Plus range
Alfix PlaneMix 90 Plus is the first screeding mortar in Alfix’s new Plus range. In Alfix terminology, “Plus” means greater environmental consideration in relation to comparable Alfix products, in that the composition of Plus products, and the choice of raw materials used in them, is designed to show the greatest possible consideration for the environment and OHAS. At the same time, these products retain the essential properties and strengths for which Alfix is well known.

As such, Alfix PlaneMix 90 Plus is the first dry mortar screeding product to feature the low-carbon cement (Futurecem™). In order to reduce carbon consumption even further, residual powder from Alfix production units has been used as filler in the product. To provide a specific example, reusing residual powder meant that the first production run of the new screeding mortar in mid-April 2023 saw the reuse of two big bags (1.5 tonnes) of residual powder that would otherwise have been used as road aggregate.

The new screeding mortar is EMICODE EC1 PLUS-certified, which documents a minimal impact on the indoor climate. The product is supplied in FSC®-labelled paper sacks (FSC® N003719) that feature a new type of moisture-barrier inner film made of 100% recycled plastic.

Please note that the other two products in the Plus range are the Swan-labelled tile adhesives Alfix ProFix Plus and Alfix LetFix Plus.

Obs, de andre to produkter i Plus-serien er de Svanemærkede flisekæbere, Alfix ProFix Plus and Alfix LetFix Plus

Benefits for the mason?

  • The semi-dry mortar is easy to work with and to level
  • The surface is easy to render and to close
  • Solid surface strength and next-day drying
  • Applicable manually or by pump

Click here to find out more about Alfix PlaneMix 90 Plus


Alfix streamlines work on construction sites with rapid-hardening render

To meet increasing demand for materials and solutions that streamline workflow at the construction site, Alfix is now launching DuraPuds 650 rapid. This rapid-hardening repair and levelling render sets in just three to four hours and can therefore save the mason a lot of time – which is vital in today’s construction industry.

Alfix had very specific parameters in mind when developing their first quick-setting render – the first to be added to its product range.

“The need for investment in construction efficiency is ever-growing. Materials, solutions, methods and advice on and for construction efficiency have never been more in demand and relevant. That’s the backdrop for Alfix’s decision to bring out its first-ever quick-setting plaster. From the mason’s perspective, they want to see the plaster beginning to bond an hour into the setting process. The product we have created is very efficient, but also easy to work with and gives the mason the flexibility they need in their daily working lives,” says Kim Mathiasen, Innovation Manager at Alfix.

Masons factored in
Alfix DuraPuds 650 rapid has been developed specifically with repairs to masonry, both internal and external, in mind. It was felt that the need was greatest in this area.

“We consulted with those involved on-site, and involved them from the very start. We obtained feedback to make sure that the products would have the right properties and qualities,” Mathiasen tells us, continuing:
“The masons were really enthusiastic about the product as a substitute for the cement mortar, which they tend to mix themselves on-site. The speed of it is the most important factor, as it can put them a day ahead in their work. We also received positive feedback about the product’s strong adhesive properties, and the fact that it has the same hardening time regardless of whether you use 10, 25 or 50 mm of render.
The render is also shrinkage-compensated, which reduces the likelihood of tearing, scratches and cracking,
regardless of the thickness of the layer.

“Despite the emphasis on efficiency with our new render, it doesn’t mean we have compromised - it still has the strong technical properties that all Alfix products have,” the Alfix Innovation Manager confirms.
Efficiency, quality and technique

The quick-setting plaster is perfect for jobs such as repairing walls and embedding cables. Open to diffusion, the flexible plaster can be adjusted easily by the contractor. Its smooth texture makes use of a mortarboard easy. The result of this is a nicely sealed surface that is easy to work with.

“In terms of its application, Alfix DuraPuds 650 rapid will seem familiar to masons; the difference is that, by avoiding having to stand there mixing sand and cement at the construction site, the job will be more efficient, higher quality and improve technique,” Mathiasen explains.
As Alfix DuraPuds 650 rapid sets in just three to five hours, saving the mason a lot of time, Alfix believes that the product will soon become a permanent resident in the mason’s van for use on unforeseen repair and levelling jobs.

“The render is different from other similar products and fills a gap on the market. Our competitors have gone in a different direction and are focusing on optimising trowel technique. We, however, have chosen to focus more on the rendering technique, as we believe this is more beneficial on larger surfaces,” the Innovation Manager finishes.

The first pallets of Alfix DuraPuds 650 rapid have already been produced at the factory in Kolding. As such, the product is ready to take its place at construction sites all around Scandinavia.


A world of difference

Here at Alfix, we like to make a difference. As a family-owned Danish company, we aim to promise and deliver more accountability – and contribute towards something greater than just economic growth in our part of the Scandinavian construction industry. We are making an active contribution towards increasing sustainability in construction for the benefit of current as well as future generations.

As the definition goes, “a world of difference” means making a big difference. And that is our ambition here at Alfix too. We would like to help customers and partners to achieve a higher level of sustainability via our products and systems, which is also why the Alfix vision is worded to reflect that we aim to succeed and inspire in our work – all with the bigger picture in sight. Link to ‘About Alfix’ on the website, where the written vision can be found

Certifying the difference made
The UN’s 17 Sustainable Development Goals (SDGs) are an ideal framework for the work on sustainability in 2023. We have adopted this framework at Alfix – to make a difference. This has also resulted in Alfix becoming SDG-certified, in autumn 2022. We are doing all this to ensure there is documentation of and progress made on the SDGs. Part of the documentation process has been for accredited certification company Bureau Veritas to audit, evaluate and rate Alfix. This certification process reviews everything from strategic targets to specific product development and factory operations in relation to strategically chosen SDGs and sub-goals at the company.

See certificate - Click here!

This is set to continue until autumn 2025, with Bureau Veritas visiting Alfix again each year to audit them. From a strategic perspective, Alfix is focusing in particular on SDG No. 8: Decent work and economic growth and SDG No. 12: Responsible consumption and production, as it is with these two SDGs that Alfix, in its capacity as a Danish construction material producer, can make the biggest difference and have an impact. It is also working towards three secondary SDGs, rounding off efforts to take a holistic and proactive approach to more sustainability at the company.

A Danish manufacturer in a country that makes a difference
With the SDGs safely in the Alfix toolbox, we now turn our attention to the country which, although small, is still making a big difference. Alfix was founded in Kolding, Denmark, almost 60 years ago and remains family-owned and 100% Danish.

We are proud of our position, and maintain a close proximity to construction sites in Scandinavia at all times. That proximity is both physical and mental. There isn’t much distance between the Alfix factory in Kolding and the tradesmen, which is a plus for the overall climate balance of the construction projects, given the many pallets of building materials that need to be transported.
This desire for local on the Scandinavian market makes a difference and means ‘less-travelled kilometres’, i.e. with the manufacturer at a short distance from many of the distributors and construction sites.

Alfix is 100% Danish-owned, with its factory and facilities all located in Kolding. We believe that this in particular makes a difference when it comes to meeting the demand for innovative products suitable for their market. This also ties in with the UN Sustainable Development Goals (SDGs) and documentation; after all, sustainability is essential to demand on the Scandinavian markets. That’s why sustainability is such an important factor at Alfix, and has a major role to play in all of our activities. This includes having a major bearing on product development, as well as being a determining factor when it comes to prioritising certain types of products to launch on the market. Over the past year, we have introduced a total of three ‘Plus products’. Alfix Plus products are premium products with a higher level of sustainability woven into their core: everything from optimised and more sustainable raw materials to more sustainable packaging, in other words.

Experience the difference
For everyone at Team Alfix, the ambition is the same: for our customers and partners to notice the difference in their experience with us.


SDG certification for Alfix

The most recent way station on Alfix’s sustainability journey is a multifaceted place, from where we have brought home a particularly impressive souvenir. On 27 October 2022, our “travelling companion” came to visit and presented us with a certificate which provides tangible proof that Alfix is now officially SDG-certified.

Alfix’s “travelling companion” in this context is Bureau Veritas Danmark, which laid down the framework for Alfix during the process towards the goal. The journey commenced in the autumn of 2021 with a workshop and subsequent SDG screening. This has now been followed up with a comprehensive audit, which resulted in certification in the UN Sustainable Development Goals.

“Alfix’s work with the UN’s 17 Sustainable Development Goals has been reviewed, assessed and evaluated by external auditors from Bureau Veritas Danmark, and the company thoroughly deserves to be rewarded with the SDG Certificate for its ongoing and extraordinary input,” relates Tomas Riegels-Jørgensen, Business Developer Sustainability, Bureau Veritas Danmark. “From our very first dialogue with the Alfix management, we encountered a modern, visionary approach where managers and employees alike are committed to a higher purpose than simply earning money,” he continues.

Driven by responsibility and a desire to inspire
“Our aim is to stand proud as a responsible manufacturer of construction materials, and so it means a great deal to us to receive SDG certification. Alfix’s vision is lead the field and provide inspiration with sustainable systems in the Nordic construction sector. Given that we also strive to inspire others to adopt more sustainable practices, it is essential to work with external partners who can professionally document the work we do. In line with this approach, it made perfect sense for us to team up with Bureau Veritas Danmark, which is a recognised certification company,” says Anders Bertelsen Toft, CCO at Alfix.

For Alfix, the certification represents a seal of approval and recognition from external experts in sustainability. We have obtained the certificate on the back of years of closely targeted work with sustainability in the company, where every member of the team has made an active contribution. This work encompasses aspects such as a sustainable management system, strong and well-documented supply chains, more sustainable purchases and responsible operation of the factory.

From a strategic perspective, Alfix focuses in particular on SDG No. 8: Decent work and economic growth and No. 12: Responsible consumption and production. Work in these areas is supported by a number of secondarily chosen SDGs that underpin the primary aims.

A consistent theme from strategy to action
As the name suggests, the essence of the UN’s 17 Sustainable Development Goals is “sustainable development”, including emphasis on environmental, social and governance aspects (the ESG concept: Environmental, Social, Governance). Bureau Veritas Danmark writes, for example, that companies must give due consideration to how they can contribute to a better world ( For Alfix, it is also a matter of making a difference in the world from our position in the Scandinavian construction sector.

In connection with the certification, Bureau Veritas Danmark was keen to highlight aspects such as the clear link between strategy, plans and practical action, a high degree of documentation and dedicated management. Specifically, it is a matter of the company actually doing what is says it does – and this is also a precondition for obtaining the much sought-after certificate that documents input in the context of Sustainable Development Goals.

Next destination
One milestone has been reached – but there is still a long way to go to the finish line. Because it keeps on shifting. In fact, an essential part of the process is that changes and improvements are made on an ongoing basis – and this is sure to continue over the coming years. For this reason, Alfix will receive additional visits from Bureau Veritas Danmark for new audits in 2023 and 2024.

Click here to see certifikate!


New Danish TGA approval for façade insulation with render

ETA-Danmark issues approvals to certify that materials live up to construction-technical requirements. The organisation has established the “TGA Scheme” (Teknisk Godkendelse til Anvendelse – Technical Approval for Use) and there is now a TGA designed to assure the quality of façade insulation systems.

Quality assurance and documentation
The TGA approval is a quality assurance and documentation of façade insulation systems and is intended to help minimise construction damage and faults. This is important at a time when rising energy prices and stricter demands on sustainability have increased the focus on façade insulation systems. Both the documentation and the work actually executed must be of a proper standard in order to provide house owners with confidence in the solutions.

Strong Danish sector cooperation
The Sector Association for External Façade Insulation Systems in Denmark (ETICS-DK) has worked closely with ETA-Danmark prior to the issuing of a TGA approval for façade insulation systems. According to Allan Nielsen, Director of the Association, the ETA approval is a real benefit from financial, environmental and safety-related perspectives. For example, it is intended to ensure that the building materials used live up to the highest construction-technical requirements.

“At ETICS-DK we are appealing strongly to project planners and architects to make sure that, from the perspective of design, all descriptions and tender materials are correct from the start. This means, for example, building with TGA-approved ETICS systems, because proper documentation pays dividends in the areas of finance, the environment and safety alike,” emphasises Allan Nielsen. (Source:

Aesthetics, indoor climate and rising energy prices
“Façades are being upgraded and renovated throughout Denmark in a host of different and exciting projects. A large number of home owners are choosing to have their façades post-insulated and rendered so as to bring their homes up to modern standards out of consideration for both energy and the environment,” says Claus B. Høgdal, Director of Sales and Marketing at Alfix.

One of the home owners who has chosen Alfix’s external insulation solution is Stefan Kloth. “We chose the system in order to improve the aesthetic expression of our house, and because we wanted a better indoor climate. Today, our home is free from cold bridges, the indoor climate has improved considerably and we have significantly reduced our total heating consumption as a result of the renovation. We’ve absolutely noticed an improvement in both the indoor climate and our energy consumption,” relates Stefan Kloth.

See TGA approval here!


Meet a member of the Alfix team who’s bowing out

Meet Søren Heiwald – a culture-bearer at Alfix, who has been with the company for the past 32 years and is now bowing out to enjoy his retirement. Everyone who knows Søren knows there’s never any doubt when he’s in the house, because it means time for stories and a good laugh. There’s never a dull moment when he’s around.

Up until the end of October 2022, Søren was a sales consultant in Central South Jutland and on Fyn, and before joining Alfix he worked a number of jobs, including ten years as an independent master mason.

This time, we’ve swapped the three usual “Meet one of the Alfix team” questions for three questions that centre on having been at Alfix for years and years.

What made you stay in the job for so long?<BR>
“I’ve been able to organise my working days however I wanted – in compliance with the company guidelines, of course. So this has meant a largely unrestricted, enjoyable and uncomplicated working life. I’ve had fun at work every day – and that’s what kept me going.”

What’s the biggest change you’ve seen in your 32 years?<BR>
“Alfix has grown in more than one sense of the word. In addition to increasing turnover, the workforce has more than doubled over the past 32 years, while the range of products has increased three- or four-fold over the same period. It’s wonderful to have been a part of such a great success.”

What’s Alfix like as a workplace?<BR>
“Even though the workforce has expanded considerably, I still feel that there is a particularly close collegial working relationship here. In addition to having a manager who treats me with respect, and who means a great deal to me, I have a lot of excellent colleagues. We work as a team and ‘play each other better’.

“The difference between Alfix and other companies is that at Alfix, we take care of and look out for one another. It goes deeper than just ‘workmates’. And this is still how it is today, even though there are more than 50 of us working here. No-one is more important than anyone else here.”

Thank you<BR>
In conclusion, both Alfix and Søren Heiwald would like to say a big “Thank you!” So thanks to everyone who came to the reception on 13 October, where we celebrated everything that Søren has been involved in building up. “It was a great day in every respect. I’ll never forget it,” says Søren.

Søren is now looking forward to filling his days with golf, swimming and taking care of his home, which dates from 1937 – so he certainly has plenty to keep him occupied! He will also be joining Alfix’s seniors club along with a number of his former colleagues.


From quality control to candlesticks

Residual products can be given a new lease of life in projects large and small. Here is one of the more creative innovations that lit up a reception we held recently. Other residual products are repurposed and used as road aggregate, for example.

A candlestick is more than just a candlestick. The candlestick shown here is also a residual product from a quality check of a self-levelling compound. More specifically, it is a leftover piece of Alfix PlaneMix 50, which is typically used for smoothing and levelling floors.

Every day, the Alfix laboratory performs a range of quality checks on products as a part of our comprehensive quality management programme. The checks naturally result in some product leftovers, which can be put to creative uses. Over the years, the lab has created a parliament of owls, a polar bear and a range of candlesticks in various shapes and sizes, all made of filler.

From creative leftovers to tons of waste
Coming back to the candlestick: it and around 40 clones were made for a reception in October where we bid farewell to Søren Heiwald, sales consultant and mason, who was with us at Alfix for more than 32 years. The candlesticks were highly decorative, but in the great scheme of leftover products, they barely move the needle. The amounts of residual product from the laboratory are tiny compared with those stemming from the production department.

The residual waste from Alfix’s production processes is sorted and recycled to a high level of reuse in partnership with the environmental company Marius Pedersen. We operate a comprehensive waste sorting system and reuse as much as we possibly can. You can find out more about Alfix’s working relationship with Marius Pedersen here!


Sustainability on the agenda in masonry training

The need to be green is becoming a bigger and bigger part of masonry training courses. Against this backdrop, this subject was also on the agenda when specialist teachers and trainers gathered for a seminar this past summer. The event was also a chance for them to hear more about Alfix – but how is Alfix interesting in this context?

Development making masonry more appealing as a profession
With a tile adhesive being central to any tiler’s work, the availability (since the spring) of a reduced CO2 and Nordic Swan label (Alfix ProFix Plus) is most certainly of relevance to teachers and trainers in the field, as well as masonry apprentices; familiarity with the product and including it in the training thus make sense too. Pia Skjøtt-Larsen, a training consultant from ‘Byggeriets Uddannelser’, the Advisory Board for Education and Training for the Building and Construction Industry, is happy to see this development: “When suppliers create something sustainable, it piques our interest. We’re always happy when things go that way.”

In today’s masonry training, the topic of sustainability is covered as part of ‘construction and working environment’, but in future it is going to be a separate subject. “Focusing on making all aspects of professional masonry ‘green’ will help to make the training more appealing, attracting a greater variety of people to the profession. We are working towards more diversity and sustainability in the profession, and those two things go together,” Pia tells us.

Inspiration from Alfix’s side
Which specific initiatives make the biggest difference to the green transition? What materials and systems are most sustainable? How do we approach the documentation and new climate requirements? The answers to these types of questions can provide some inspiration - and in fact some answers were given by Mikael B. Noe, technical project manager at Alfix, during this summer’s seminar. Read on for a selection of them:

Which specific initiatives make the biggest difference?
“Product development, including selection of raw materials, is a considerable focus, because production of raw materials accounts for the vast majority of Alfix’s CO2 footprint. Typically this falls into three groups of raw materials: aggregate, cement and additives. If we take aggregate as our example, there are three areas that make a difference: 1) replacement of aggregate with light fillers to some degree, 2) the energy used to produce light fillers and 3) sourcing of additives locally,” Mikael B. Noe tells us.

When, for example, Alfix is selecting additives for a product, there will be a focus on getting a certain quality that will mean low CO2 emissions. As Mikael points out: “CO2 emissions are an important part of sustainability with regard to environment, but other conditions also have a major part to play, i.e. characteristics of the three pillars of ESG, i.e. environmental, social, and corporate governance, which have to be taken into consideration in sustainability. Ensuring high quality and thereby achieving sustainability and less damage/fewer complaints makes sense for the environmental agenda, but also makes sense financially for the party in question. At the end of the day, improving the working environment is always something we bear in mind when we are developing new Alfix products. This might mean simplifying processing, a greater spreading capacity per kg in the bag and therefore fewer kg in the bag to be hauled around... might also mean reducing dust. Increased spreading capacity and dust reduction are two advantages of our new ProFix Plus tile adhesive.”

How do we approach the new climate requirements?
New climate requirements are going to come into force in building regs from January 2023. This means that climate calculations will have to be produced, in the form of LCA (life cycle analysis) calculations, for new building work. As the industry readies itself for this, one of the things we here at Alfix are focused on is improving our knowledge of how the new requirements will affect masons. What, therefore, does the mason need to be aware of and put into practice?

We have broken the new requirements for reduced CO2 emissions from new construction down and concluded that the most important role of the mason to begin with, from 2023 onwards, will be to pass on EPDs (environmental product declarations) for the products used in work, together with information about quantities. The EPDs form the basis for LCA calculations, and the EPDs that accompany the products provide the most precise calculation (although industry-specific data can also be used). As a supplier, Alfix has the important task not only of making sure that the products have an EPD, but also of making it readily available (e.g. from the Byggebasen database or the Alfix website).


Meet one of the Alfix team

Here you have the chance to get to know more about production’s ‘wet’ department and Torben, who, together with Freddy and Mikkel, manages products such as sealing membranes, primers and façade paint. Their work is a balancing act, juggling buckets, lids and trays, and often involves juggling as a team: “If we are struggling with something in the 'wet’ department, we pull together and resolve the matter,” Torben declares.

Tell us a bit about you, your department and your own work
My name is Torben Hansen, I work in what we call the ‘wet’ department at Alfix, and have done so for four years now. It’s known as the ‘wet’ department because we produce the ‘wet’ goods - the 1K and 2K sealing membranes, the sealing primers, paint, FlexBinder etc.

I originally received general warehouse training back in the 80s, have built freezers and also worked a number of years in the food industry. I have also had a side job, working as a companion to people with special needs, for several years.

What are your tasks, specifically?
In day-to-day operations, my job is to mix 1K and 2K sealing membranes, i.e. weigh out specific quantities of various products and add them in the correct order, following a recipe issued by the laboratory, in our mixer.

Our working day is reasonably varied in terms of the tasks we have, which suits me just fine. If a rush order ever comes in and changes plans, as it occasionally does, we can soon rearrange things and adjust production to what is needed.

The kind of wet goods that are most challenging to produce are also the most exciting, façade paint being one such example; this requires our grey cells to work a bit harder. Production of this usually runs across a number of days, which is challenging but always exciting to experience.

What makes for a particularly good day at work?
All in all I’m happy in my work at Alfix; I have nice colleagues; there’s also a good canteen, we mustn’t forget, and a camaraderie which, in my opinion, helps to lift team spirits.

If we are struggling with something in the 'wet’ department, we pull together and resolve the matter.


Why is Alfix on the ‘Børsen Sustainable Case'

In June 2022, ‘Børsen Bæredygtig’ in Denmark presented its ‘Børsen Sustainable Cases’, highlighting 50 innovative and green projects currently underway in Danish industry. Alfix’s case has been summed up with a header which translates from the Danish as: ‘Alfix reduces its tile adhesive carbon footprint’. The point of the exercise and Alfix’s own ‘Case’ is to replicate the company’s bestselling product, but in a version with reduced CO2.

This has led to the company launching the Alfix ProFix Plus tile adhesive, an upgraded version with a CO2 footprint 27 percent less than the standard Alfix ProFix.

Raw material scrutiny under a green magnifying glass
Production of raw materials and all related transport accounts for more than 98 percent of the entire impact of CO2 from construction chemical products. As this is also how it works generally at Alfix, it makes sense, as well as being necessary, for us as a company to focus on the carbon footprint of raw materials and take sustainability work in our sector seriously.

The process of creating the new, reduced-CO2 product saw us rethinking the composition of raw materials so that we would use raw materials with the least impact on the climate as possible. In other words, materials such as reduced CO2 cement, synthetic material made from bio-based polymer and light fillers that were created by nature from extinct European volcanoes. The natural light filler also helps to ensure a good spreading capacity.

The product’s improved consumption of resources, meanwhile, is supported by a new type of bag packaging based on FSC-certified paper and an internal plastic film made from 100% recycled plastic. Dust reduction has also been achieved here by using a completely new technology that cuts consumption of the otherwise commonly used oil by more than 90%. The product’s Nordic Swan label and Emicode EC1 Plus are documented evidence that it has a minimal impact on the indoor environment in homes.

Being a ‘green gazelle’ a source of pride
Every year ‘Børsen’ in Denmark honours the gazelle companies that are driving growth and innovation. One of the ideas behind the ‘Børsen Bæredygtige Cases’ (sustainability cases) is to honour the many green initiatives taking place across different industries on exactly the same basis.

Fifty cases have been selected by the Børsen Bæredygtig editorial team in close consultation with analysis agency Wilke and an advisory board of sustainability specialists from the business community. The initiative is intended to contribute to the change in culture which, according to those taking the initiative, is expected to define the degree of sustainability.

Here at Alfix, we are proud and also grateful to have been chosen as one of the first ‘green gazelles’. This is helping to make 2022 a year to be proud of, all in all. After all, this year has also seen Alfix being nominated for ‘Company of the Year’ by Business Kolding (click here for why), for the Danish Building Industry’s Climate Award and ‘Danish Construction Centres’ (Danske Byggecentre) Environmental Award, the latter of which we won.


Alfix nominated for Børsen Sustainable Cases 2022

In recognition of its development of a low-carbon tile adhesive, Alfix is one of the 50 companies that the leading Danish commercial newspaper Børsen has nominated for its Børsen Sustainable Cases initiative in June 2022.

Børsen Sustainable Cases is a new initiative whose purpose is to highlight great examples of tangible, scalable green projects that Danish companies are working on. The intention is to provide inspiration at the same time as acknowledging the 50 selected projects. Børsen is the leading commercial newspaper in Denmark.

Tile adhesive helps combat climate change
Alfix has been nominated in the “Combating climate change” category for developing a new tile adhesive – Alfix ProFix Plus – whose climate footprint is 27 percent lower than that of the standard Alfix ProFix product. The perspective – and the expectation – is that the new adhesive will take over as Alfix’s best-selling product.

The new, low-carbon tile adhesive, Alfix ProFix Plus, is ideal for environmentally certified constructions projects such as Swan-labelled construction and DGNB projects. The product is also the first Swan-labelled tile adhesive in Denmark.

It is the composition of raw materials that has played the key role in making it possible to cut the climate impact of the tile adhesive. The extraction, refinement and transport of the raw materials actually account for more than 98 percent of the total carbon impact from Alfix, and the new ingredients include low-carbon cement and a naturally produced light filler.

In recognition of green initiatives across various sectors
The 50 cases have been selected by the Børsen Sustainable editorial team in close consultation with the Wilke analysis agency and an advisory board of sustainability specialists from the business community. The idea behind the initiative is, inter alia, to recognise the numerous green initiatives being introduced in the business community – in the same way as Børsen annually acknowledges the gazelle companies that are powering growth and innovation. The initiative is intended to contribute to the cultural change which, at the end of the day, is expected to define the degree of sustainability.

Here at Alfix, we are delighted and grateful to have been named one of the Børsen Sustainable Cases in 2022.
The recognition is significant, particularly as it comes in the wake of Alfix winning the 2022 Building Industry Environmental Award in May, for the company’s ambitious work in the field of the environment and OHAS. This provides a platform for the company to reach even further and provide inspiration with sustainable systems for the construction sector – not just in the construction industry itself, but more broadly within the business community.

Find out more about Alfix’s work with sustainability: CSR (


Meet an ‘Alfixer’ - Mikael Noe, technical project manager of the technical department

Tell us a bit about you, your department and your own work:
I am a qualified mason and building designer. I joined Alfix in 2013. When I’m not working, all of my awake time is spent climbing, travelling, running, doing sport with others and with my family.

There are three of us employees in the technical department, with an office at the factory in Kolding. We work closely together internally, but all have our own areas of responsibility. The tasks we do at work are somewhat varied, ranging from generic day-to-day tasks such as writing guidelines for a specific project, giving and receiving training in relation to use of a certain product, training on building regs and the regulatory framework around these, plus the guidelines underlying the work that has to be carried out in wet rooms and on facades and so on.

Another part of my working day, and an important one at that, is inspecting damage to buildings. It is important for us to gain an understanding of when and why damage happens; this is so that we can help the customer, but also so that we can develop sustainable products that can withstand the level of utilisation where they are integrated. Once we understand the reason for the damage, it also becomes easier to create helpful technical guidelines and ultimately give customers peace of mind. The tasks are pretty interesting, all in all.

What are your tasks, specifically?
There are so many. One of them might be to inspect damage. Typically the task will arrive on my desk from one of our own sales consultants or from a tradesman who has contacted us directly. In the first instance we always try to get an overview of the extent and nature of the damage, through images and calls. We can often provide support over the phone directly, based solely on the images of the damage we have seen and what we have been told.

In other situations, I would need to go to the construction site and see it for myself to get an idea. We often take samples away for more detailed analysis to get to the bottom of the damage and understand and explain why it happened. Typically I would then create an ‘inspection report’, in which I provide an account of the cause of the damage. It’s not a given that we will able to draw a firm conclusion on the cause, but we can highlight the most likely cause using our many years of experience.

We have also just finished a round of Alfix Pro Club network meetings across Denmark. Pro Club consists of a number of themed days aimed at professional masons,which cover a certain topical area. Typically I would be responsible for the technical content at these events. We have to plan everything in the months leading up to this, but luckily as a team we are good at getting all that done – covering sales, marketing and technical department tasks, among other things. It’s an intense, exciting time when that is going on.

What makes for a particularly good day at work?
When I can see that we are making a real difference, that’s a really good day at work for me. On a smaller scale, it’s when we help the mason to avoid damage and when they feel they get some enjoyment out of using our products. On a bigger scale, it’s when we manage to move construction in a more responsible and sustainable direction, and overall help to create more peace of mind around our solutions.

We work well together here in the technical department, which helps to create a nice working environment.

The Alfix history

Alfix was established in 1963 by Hans Carstensen Toft (1916-2003) and remains a family owned Danish company.

H.C. Toft worked on the basis of many years of experience with sales to suppliers of the building and construction industry, and latest as a representative with a wholesaler within ceramic tile manufacture.