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Responsible Danish systems for the
construction industry are in our DNA

Since 2000, Alfix has been working consciously and dedicatedly to minimise its environmental impact and,
at the same time, to supply the market with products and solutions.

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Professionel Danish systems for floor,
wall and façade structures

For example, Alfix is the leading supplier of durable systems
for installing tiles in swimming pools

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Danish family owned business
- since 1963

Responsible, high-quality systems for construction projects of all kinds

Alfix takes responsibility for more sustainability

See environmental documentation
See environmental documentation

Use one of our consumption calculators to establish an overview of consumption for a major project or simply
a single Alfix product. You can calculate the recommended consumption in kg per product.

Our range of calculators includes a floor and wall calculator, a façade calculator and a product calculator.



We would like to extend our thanks to the Danske Byggecentre association and the nomination committee that chose Alfix as the winner of this prestigious sustainability award. We are honoured and delighted with the strong vote of confidence that the award represents.

Ten years ago – in 2012 – we had the good fortune to win the Building Industry Environmental Award for the first time, when the prize was likewise awarded to Alfix on the basis of the company’s documented and actively applied environmental and OHAS strategy. It is an absolute pleasure to be able to bring the award home to Kolding once more! Under under normal circumstances, this award is presented once every two years in connection with the giant Danish construction industry expo.

The decision to name us the winner of the Building Industry Environmental Award is based on our active environmental strategy (CSR – Corporate Responsibility, and ESG – Environment, Social and Governance). One practical example of how the strategy results in tangible initiatives is the new Alfix ProFix Plus tile adhesive: ProFix Plus

The Danske Byggecentre association (which organises the construction industry expo and presents the awards) and the nomination committee had the following to say about Alfix and its nomination for the award:

Since 2000, the company has been focusing in particular on the environment and OHAS. Most recently, it has introduced more than 60 EPDs, it has made the UN Sustainable Development Goals an active part of its growth strategy, and it has expanded its factory with a new, DGNB-certified distribution centre. Alfix experiences strong commitment and receives positive statements concerning the meaningfulness of this work from employees, suppliers and customers alike. With clear strategic ambitions for increased green transition and new low-carbon ingredients in the company’s products, we are confident that Alfix will be able to fulfil its vision.


Alfix profile video

We’ve prepared a profile video about Alfix which presents the core of our business in two minutes of images, audio and text. We hope you enjoy the video!


ProFix Plus – Denmark’s first Swan-labelled tile adhesive

Alfix is now ready to launch a new, low-carbon tile adhesive, which will be the first in Denmark to bear the prestigious Swan label. Alfix ProFix Plus features a carbon footprint that is 27 percent lower than that of the well-known Alfix ProFix tile adhesive.

Sustainability through and through – a real plus for more sustainable construction
In comparable cement-based construction materials, the ingredients themselves account for 98 percent of the total carbon footprint, so there are clear environmental gains to be made by rethinking the choice of raw material.

In addition to using low-carbon cement, Alfix ProFix Plus features bio-based synthetic polymer and a natural light filler that translates into extended coverage. In fact, an 18 kg sack can cover the same area as a 25 kg sack of conventional tile adhesive. As if that were not enough, Alfix ProFix Plus is supplied in eco-friendly packaging featuring a new type of sack based on FSC-certified paper, with the inner film consisting of 100 percent recycled plastic. This helps cut carbon emissions from the packaging by 90 percent in relation to the current Alfix sack.

“We’ve focused on improved resource consumption in every area of the development of our new tile adhesive, which represents a more sustainable option through and through. Not only that, but Alfix ProFix Plus has been awarded both the Swan label and the EMICODE ECI PLUS label, which documents a minimal effect on the indoor climate, as well as suitability for use in DGNB-certified construction,” relates Kim Mathiasen, Innovation Manager at Alfix. He continues:

“Alfix ProFix Plus features a range of more sustainable properties that can help reduce the climate footprint of future constructions. It is for precisely this reason that the solution has been nominated for the 2022 Danish Building Industry Climate Award. We see this as a huge pat on the back, because it is well known that this award is presented to construction materials with a documented and significant low-carbon effect.”

New and more sustainable technology helps cut down on dust
The new tile adhesive is a low-dust solution, too, which helps improve the working environment. Dust reduction has been achieved here by using a completely new technology that cuts consumption of the otherwise commonly used oil by more than 90 percent.

Even though Alfix ProFix Plus has a carbon footprint that is more than a quarter lower than that of Alfix ProFix, the solution still provides the same, reliable technical properties. The biggest difference is the colour of the product, which is due to the low-carbon cement used in its preparation, as Kim Mathiasen explains:

“The strong technical properties that distinguish Alfix ProFix have been retained in full in the new ‘plus’ version. This means you can be sure of an efficient, versatile solution that is approved for wet rooms and for underfloor heating as well. The light, fluid consistency makes the product easy to blend and to work with, and just like Alfix ProFix, it is suitable for foot traffic the next day in most cases. It is easy to apply and has a long open time, which makes it ideal for all kinds of tasks both indoors and out.”

Alfix ProFix Plus is suitable for both walls and floors, as well as for large format and Porcellanato tiles. It has a long yield per square metre in layer thicknesses up to 10 mm.

The tile adhesive will be launched in April 2022.

Click here to learn more about the product: Alfix ProFix Plus


Meet an authentic “Alfixer” – Alf from Sales in Denmark

Tell us a bit about your department and your assignments:

"I work in the sales department as a mason consultant with district responsibility for Zealand and the other islands. My job puts me in touch with my customers – building supply stores and firms of masons – on a daily basis. I live in central Zealand, where I have a home office so I can stay in close contact with my Alfix colleagues in Kolding, particularly our technical department."

What are your tasks, specifically?

"My day usually starts with me answering some technical questions on the phone.
I work closely with a number of masons, and I often meet them out on the construction sites where we can have a good chat about our products and systems. I sometimes act as a sounding board for the master masons, where we may head out together to inspect a façade assignment, for example. Working together, we come up with the optimal solution that provides the best result for both the mason and the building owner/the end customer.
At the same time, I have to visit the building supplies stores in the district. Here, my task is to help the employees out by answering their technical questions, and I also present our product range to the staff and explain the benefits of Alfix products to them. There are also a number of trade fairs for skilled workers in my district, which I’m happy to attend.
Other “duties” can include setting up after-work events for masons, where the skilled craftsmen can come and try new Alfix products."

What makes for a particularly good day at work?

"I feel that I’ve had a really good day at work when we’ve helped our customers find the optimal solution and achieved an excellent result together."


Danish Building Industry Environmental Award and Climate Award

The 2022 Danish Building Industry Awards will be presented this spring, and Alfix has been nominated in two out of four categories.

“We are proud and honoured to have been nominated simultaneously for the Danish Building Industry Environmental Award and Climate Award. We would like to thank the nomination committee for recognising our years of work to promote more sustainable construction at both strategic and operational level,” says a clearly delighted Anders Bertelsen Toft, CCO and co-owner of Alfix.

Environmental Award
Alfix has been nominated for the Danish Building Industry Environmental Award on the basis of its sustainability strategy which, inter alia, defines how the company works actively with the UN Sustainable Development Goals in its everyday operations. Click here to see documentation of Alfix’s collaboration with the Bureau Veritas certification agency: Sustainable Development Goals

Moreover, at the start of 2022, Alfix ratified the UN Global Compact and joined Global Compact Network Denmark – the most significant global initiative for responsible business and the largest network in Denmark for responsible enterprises, respectively. This clearly highlights Alfix’s ambition to work to ensure that sustainability considerations are addressed to a much greater extent, through the use of less environmentally problematic raw materials and other deliverables from the supplier link of the chain. This is without doubt the biggest source of carbon impact, and the company has already spent years reducing the carbon footprint generated at its factory in Kolding, Denmark.

Fully 22 years of work
Alfix’s work to reduce environmental impact and to improve the working environment for employees, customers and end users alike began back in 2000. This was the year in which the company started work on documentation and improvement strategies in the field of the environment and occupational health and safety (OHAS). Alfix’s first environmental report was prepared in partnership with the CSR organisation Green Network, and was published in 2002. Alfix previously won the Danish Building Industry Environmental Award in 2012 and has subsequently been nominated twice for the same award in recognition of new, more sustainable products.

Climate Award
The second nomination is for the DANISH BUILDING INDUSTRY CLIMATE AWARD. In this category, Alfix has been nominated for its new, low-carbon tile adhesive, Alfix ProFix Plus. This product will be launched in April, and the “Plus” suffix refers to added environmental consideration. In addition to its reduced carbon footprint, the product features a range of OHAS benefits for the skilled workers who use it. To find out more, see the following article about ProFix Plus.
Click here to read about Alfix’s journey towards more sustainable construction: Environmental documentation


Alfix nominated for two sustainability awards – 2022

Alfix won the Danish Building Industry Environmental Award in 2012, when the presentation was made by HRH Crown Prince Frederik of Denmark.

Today, ten years on, we are delighted to have received another nomination – TWO NOMINATIONS, in fact!
We have been nominated for the Danish Building Industry Environmental Award in recognition of our sustainability strategy, and for the Danish Building Industry Climate Award for our new, low-carbon tile adhesive, which we will be launching this spring.

We are crossing our fingers and looking forward to the announcement of the winners, which will be made when the beech woods turn green.

We would like to thank the nomination committee for putting the Alfix name forward for two of the four sustainability awards.
We are almost buzzing with excitement here in Kolding.

Click here to find out more about Alfix’s years of work to promote sustainability


Sustainable Development Goals – “We work with them every day”

In the summer and autumn of 2021, Alfix undertook an exciting process in partnership with Bureau Veritas, the recognised certification company. This initially took the form of a management workshop on the UN Sustainable Development Goals (SDGs), followed by a “screening” of the company with the participation of both the management and selected employees.

“We’ve selected two strategic Sustainable Development Goals, each of which matches our core business and gives us the chance to make a real difference. The two SDGs are No. 8: Decent work and economic growth, and No. 12: Responsible consumption and production,” relates Anders Bertelsen Toft, CCO at Alfix.

Six underlying subsidiary goals are linked directly to Alfix’s ongoing growth strategy. These subsidiary goals refer to everything from sustainable product development with meticulous selection of more sustainable raw materials for the end products, to efficient production that generates less environmental impact. Responsible waste sorting and general documentation of the company’s activities in the fields of the environment, occupational health and safety, and management are likewise high on our agenda.

“We believe that the sustainability agenda deserves the greatest possible attention. As a Danish manufacturer of construction materials, we are excellently placed to help influence development in the right direction,” he continues.
Fortunately, more and more customers also expect a proactive response to the green transition today. And while Alfix has long been working for a better environment and improved OHAS – since 2000, in fact – the director confirms there are still many more activities that the company wishes to launch in the future.

“We are not perfect, but we are making a real effort. We owe it to the coming generations,” he emphasises.
Most recently, Alfix has ratified the UN Global Compact and joined Global Compact Network Denmark – the most significant global initiative for responsible business and the largest network in Denmark for responsible enterprises, respectively.

Click here to see the documentation for Alfix’s SDG process:

Verfication of works shop and screening aug - nov 2021.pdf (


Who said WOW! In the swimming pool?

Trongårdsskolen school, located in Lyngby to the north of Copenhagen has been extensively modernised. The fine traditional swimming centre has now been upgraded with a quality system for the swimming pools from Danish company Alfix.

The Alfix pool system: PlaneMix 100 (fast-setting screeding mortar), PlaneMix S40 (pool and concrete repair mortar), Epoxy Primer, Epoxy Membrane, 2K Sealing Membrane,
ProFix tile adhesive + Flexbinder flexible tile adhesive, C2 Epoxy grout and IndustryFuge - CeraFill 18 (cement-based grout).

Learn about our pool system here!


Waste – a valuable resource

At the beginning of 2021, Danish company Alfix entered into a collaboration on the thorough sorting of waste with environmental company Marius Pedersen A/S. This means that a valuable partnership is now underway in Kolding.

Describing the high level of interest in sorting waste that many companies now have, Marius Pedersen’s Environmental Consultant (Business) Jørgen Frederiksen said:

“There has been a significant increase in interest in the last two years. It often starts with companies seeing the potential for financial savings that result from sorting their waste. It is followed by a wish to do something that benefits the local community and the wider world, and fortunately, that’s something that gets a lot of attention now. Companies of all sizes and from a wide range of sectors are now actively involved in sorting waste.”

Describing the new close collaboration with Alfix, Jørgen Frederiksen said:
“We have entered into a close and positive collaboration with Alfix and I have to say that I am impressed by how much waste from Alfix goes to recycling (approx. 93%). The high level of recycling comes from for example, concrete (construction and building waste), which is reused as road fill and in new concrete products for construction work. In just a short time Alfix has created a high level of internal engagement about the subject and achieved fine results. I therefore often use the company as a good example for others.”
Alfix is also very pleased with the collaboration, which matches perfectly with the company’s active sustainability strategy, where both the management and employees work holistically with several parallel initiatives.

“Internally, waste sorting has quickly taken off and we are very satisfied that in just a short space of time we have delivered visible results via the scheme, where we create environmental changes via our sorting at both the factory, our laboratories, canteen and offices,” says Kim Mathiasen, Innovation Manager at Alfix.
There have been visible financial and environmental rewards for Alfix. The results have been possible because of the excellent and close collaboration with Marius Pedersen, which to begin with carried out a kick-off meeting with Alfix employees. According to Kim Mathiasen, this created positive integration among the employees and the ongoing improvement work now includes a digital tool for monitoring and creating inspiration for further improvements.

In the picture is seen Jørgen Frederiksen (to the left) and Kim Mathiasen


Designer floor, New Yorker floor – known by many names ...

Here in our hometown of Kolding, this fine Alfix designer floor is installed in an industrial kitchen/cookery school and a visionary and popular restaurant.

The following Danish system is used on the basic floor: Alfix PlaneMixPrimer (primer); Alfix ElastaCem 501 Flydespartel (universal filling compound) and Alfix TopCoat Design (ultra-matt topcoat for levelled design floors).


Meet an Alfix employee – Mette from administration

Mette Hesel Sørensen is an engaged and service-minded employee who works in the Alfix administration / internal sales department.

_- Tell us briefly about your department and their job functions:

It’s often one of us in administration that you talk to when you contact Alfix by telephone or when you visit the administration building and the office in Kolding.
If your enquiry is related to an order, you stay with us in internal sales. Otherwise, a sales consultant, a colleague in the service technical department or one of the other Alfix employees will attend to you.

_- What are your duties in administration/order reception?

Together with colleagues in administration, and working with the warehouse and production staff, I make sure your order is started, so that it can be collected by a haulier and delivered to the desired location in Denmark, Sweden or Norway.

_- When is your working day especially good?

A good day already starts outside Alfix, when the supplier's lorries are fully underway with the filling of the many silos with raw material.
Before I reach my workstation in the office, I walk through the production and warehouse area, where the bags move on the production line and the day’s orders are packed – it looks good.
Contact with positive customers and colleagues and above all, a full order book, makes the day perfect!


Meet an Alfix employee – Thomas from the laboratory

Thomas Westergaard is daily head of the lab, and the experienced Alfix employee would like to tell the following about his everyday work life at Alfix:

- Could you briefly describe your own department and its functions?

“Our department is responsible for an ongoing test procedure of incoming raw materials as well as manufactured products – testing is made alongside the production on a daily basis. The final control of products will ensure that every Alfix product is flawless to all times and meets the standards specified.

- Which assignments are you responsible for as head of the department?

“In close collaboration with my five good colleagues, I plan, organize and control the products in the lab. We do production controls, R&D and follow-ups on complaints.

- When do you experience a particularly good day at work?

“When the production runs as scheduled and the controls confirm the right product properties, we are happy and high spirited – even if we are very busy. A positive vibe and mood spreads all over the factory and everything loosens up, and work becomes easier. And it is nice to receive praise from eg the Sales Dep. if a customer has expressed his satisfaction with a particular product, which I have participated in developing.

Positive responses always boost the motivation. Icing on the cake: If Alfix delivers a lovely cake to accompany the coffee as was the case just recently when we celebrated having reached 1500 LinkedIn followers. I now look forward to achieving 1500 followers on Facebook”.

The Alfix history

Alfix was established in 1963 by Hans Carstensen Toft (1916-2003) and remains a family owned Danish company.

H.C. Toft worked on the basis of many years of experience with sales to suppliers of the building and construction industry, and latest as a representative with a wholesaler within ceramic tile manufacture.