After 6 years on the current platform Alfix has develop a new digital web presence. Simplicity and user friendliness have been essential features throughout the developing process.
”The object has been to create an appealing and simple website that meet contemporary demands in terms of functionality and user behavior”, says Claus Bernd Høgdal, Sales- and Marketing director at Alfix.
Interviews with retailers and craftsmen ensured useful knowledge
During the creative process, Alfix and the co-operation partners involved focused on user behavioral paths revealed by all segments likely to visit a website like www.alfix.com.
Alfix started the process by interviewing both retailer staff, craftsmen, specifiers as well as end users with interest in the building trade. All to collect useful knowledge about the requirements and needs of our customers og business partners in relation to the design and configuration of an Alfix website version 2021.
“Hopefully, customers will give the website a good reception. And hopefully, the page will guide them quickly to the product information, calculators or technical specifications they seek for a certain project. Simultaneously, we wish to present Alfix as a leading Danish manufacturer of building materials, setting the agenda for sustainable building in 2021” Claus Bernd Høgdal concludes.