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This has led to the company launching the Alfix ProFix Plus tile adhesive, an upgraded version with a CO2 footprint 27 percent less than the standard Alfix ProFix.

Raw material scrutiny under a green magnifying glass
Production of raw materials and all related transport accounts for more than 98 percent of the entire impact of CO2 from construction chemical products. As this is also how it works generally at Alfix, it makes sense, as well as being necessary, for us as a company to focus on the carbon footprint of raw materials and take sustainability work in our sector seriously.

The process of creating the new, reduced-CO2 product saw us rethinking the composition of raw materials so that we would use raw materials with the least impact on the climate as possible. In other words, materials such as reduced CO2 cement, synthetic material made from bio-based polymer and light fillers that were created by nature from extinct European volcanoes. The natural light filler also helps to ensure a good spreading capacity.

The product’s improved consumption of resources, meanwhile, is supported by a new type of bag packaging based on FSC-certified paper and an internal plastic film made from 100% recycled plastic. Dust reduction has also been achieved here by using a completely new technology that cuts consumption of the otherwise commonly used oil by more than 90%. The product’s Nordic Swan label and Emicode EC1 Plus are documented evidence that it has a minimal impact on the indoor environment in homes.

Being a ‘green gazelle’ a source of pride
Every year ‘Børsen’ in Denmark honours the gazelle companies that are driving growth and innovation. One of the ideas behind the ‘Børsen Bæredygtige Cases’ (sustainability cases) is to honour the many green initiatives taking place across different industries on exactly the same basis.

Fifty cases have been selected by the Børsen Bæredygtig editorial team in close consultation with analysis agency Wilke and an advisory board of sustainability specialists from the business community. The initiative is intended to contribute to the change in culture which, according to those taking the initiative, is expected to define the degree of sustainability.

Here at Alfix, we are proud and also grateful to have been chosen as one of the first ‘green gazelles’. This is helping to make 2022 a year to be proud of, all in all. After all, this year has also seen Alfix being nominated for ‘Company of the Year’ by Business Kolding (click here for why), for the Danish Building Industry’s Climate Award and ‘Danish Construction Centres’ (Danske Byggecentre) Environmental Award, the latter of which we won.

Børsen Sustainable Cases is a new initiative whose purpose is to highlight great examples of tangible, scalable green projects that Danish companies are working on. The intention is to provide inspiration at the same time as acknowledging the 50 selected projects. Børsen is the leading commercial newspaper in Denmark.

Tile adhesive helps combat climate change
Alfix has been nominated in the “Combating climate change” category for developing a new tile adhesive – Alfix ProFix Plus – whose climate footprint is 27 percent lower than that of the standard Alfix ProFix product. The perspective – and the expectation – is that the new adhesive will take over as Alfix’s best-selling product.

The new, low-carbon tile adhesive, Alfix ProFix Plus, is ideal for environmentally certified constructions projects such as Swan-labelled construction and DGNB projects. The product is also the first Swan-labelled tile adhesive in Denmark.

It is the composition of raw materials that has played the key role in making it possible to cut the climate impact of the tile adhesive. The extraction, refinement and transport of the raw materials actually account for more than 98 percent of the total carbon impact from Alfix, and the new ingredients include low-carbon cement and a naturally produced light filler.

In recognition of green initiatives across various sectors
The 50 cases have been selected by the Børsen Sustainable editorial team in close consultation with the Wilke analysis agency and an advisory board of sustainability specialists from the business community. The idea behind the initiative is, inter alia, to recognise the numerous green initiatives being introduced in the business community – in the same way as Børsen annually acknowledges the gazelle companies that are powering growth and innovation. The initiative is intended to contribute to the cultural change which, at the end of the day, is expected to define the degree of sustainability.

Here at Alfix, we are delighted and grateful to have been named one of the Børsen Sustainable Cases in 2022.
The recognition is significant, particularly as it comes in the wake of Alfix winning the 2022 Building Industry Environmental Award in May, for the company’s ambitious work in the field of the environment and OHAS. This provides a platform for the company to reach even further and provide inspiration with sustainable systems for the construction sector – not just in the construction industry itself, but more broadly within the business community.

Find out more about Alfix’s work with sustainability: CSR (alfix.com)

Tell us a bit about you, your department and your own work:
I am a qualified mason and building designer. I joined Alfix in 2013. When I’m not working, all of my awake time is spent climbing, travelling, running, doing sport with others and with my family.

There are three of us employees in the technical department, with an office at the factory in Kolding. We work closely together internally, but all have our own areas of responsibility. The tasks we do at work are somewhat varied, ranging from generic day-to-day tasks such as writing guidelines for a specific project, giving and receiving training in relation to use of a certain product, training on building regs and the regulatory framework around these, plus the guidelines underlying the work that has to be carried out in wet rooms and on facades and so on.

Another part of my working day, and an important one at that, is inspecting damage to buildings. It is important for us to gain an understanding of when and why damage happens; this is so that we can help the customer, but also so that we can develop sustainable products that can withstand the level of utilisation where they are integrated. Once we understand the reason for the damage, it also becomes easier to create helpful technical guidelines and ultimately give customers peace of mind. The tasks are pretty interesting, all in all.

What are your tasks, specifically?
There are so many. One of them might be to inspect damage. Typically the task will arrive on my desk from one of our own sales consultants or from a tradesman who has contacted us directly. In the first instance we always try to get an overview of the extent and nature of the damage, through images and calls. We can often provide support over the phone directly, based solely on the images of the damage we have seen and what we have been told.

In other situations, I would need to go to the construction site and see it for myself to get an idea. We often take samples away for more detailed analysis to get to the bottom of the damage and understand and explain why it happened. Typically I would then create an ‘inspection report’, in which I provide an account of the cause of the damage. It’s not a given that we will able to draw a firm conclusion on the cause, but we can highlight the most likely cause using our many years of experience.

We have also just finished a round of Alfix Pro Club network meetings across Denmark. Pro Club consists of a number of themed days aimed at professional masons,which cover a certain topical area. Typically I would be responsible for the technical content at these events. We have to plan everything in the months leading up to this, but luckily as a team we are good at getting all that done – covering sales, marketing and technical department tasks, among other things. It’s an intense, exciting time when that is going on.

What makes for a particularly good day at work?
When I can see that we are making a real difference, that’s a really good day at work for me. On a smaller scale, it’s when we help the mason to avoid damage and when they feel they get some enjoyment out of using our products. On a bigger scale, it’s when we manage to move construction in a more responsible and sustainable direction, and overall help to create more peace of mind around our solutions.

We work well together here in the technical department, which helps to create a nice working environment.

Speaking in his Jutland accent about winning three times, 22-year-old Kenny Bech Bruun had the following to say: “It’s not a big deal.

Even though I’ve won three times, in my mind it was never about winning. I always think that things can be improved and am never totally satisfied”, Kenny Bech Bruun says, reflecting on his achievements. He sets high standards for himself and the quality that he delivers. Although, like many masons, he does piecework day to day, his stance on working in this way is clear: it should not mean poorer quality. “It is better to do it right the first time,” he says.

After all, the reason Kenny Bech Bruun is critical of himself is it helps with his own self-improvement. This is also something that he benefits from by taking part in Skills. “You always learn a lot by taking part in the competitions, and being more critical of yourself makes you improve,” he continues.

It is good craftsmanship, rather than winning, that drives him. “For me, Skills is first and foremost about getting a good result and having a good time with my competitors. We know each other well and work together well during Skills. It can all boil down to one single millimetre and above all whoever crafts the best piece of work on those days,” Kenny modestly states; who gained his ‘svendebrev’ journeyman’s qualification in September 2021 and now works at Axel Poulsen in Vejen day to day – usually on the bathrooms and stairwells for new builds.

A big fan of Alfix ProFix tile adhesive
Kenny Bech Bruun uses Alfix products in his work, both in competitions and his everyday work. But what’s his favourite product, we must ask? “I really like Alfix ProFix; it’s the one I’ve been using the longest. I use Alfix ProFix for everything – both floors and walls,” Kenny tells us.

International competition coming up
Next stop for Kenny Bech Bruun is the unofficial European Championships for tilers, which he is currently in training for, alongside this year’s second-placer, Kristian Bak Hansen. They will both head to Ausburg in Germany in July for the competition.

Kenny Bech Bruun had also qualified for the World Championships, which were due to be held in Shanghai in October 2022, but which unfortunately have been cancelled due to the Covid-19 situation in China. The advertisers behind the championships are considering alternative locations, with their decision set to be announced by the end of June.

As the proud main sponsor of the tiling profession at Skills, we here at Alfix would like to say a big congratulations and good luck with the competition going forward!

Natural stone adhesive or a generic tile adhesive?
The tiles at the University Hospital are 40 cm in width, with decreasing lengths. Great care was taken when selecting the tile adhesive for the project: “As natural stone is very individual, it’s important to test the adhesive and tile together before laying 1,800 m2 of it. After tests with natural stone adhesive and the generic Alfix ProFix adhesive, a decision was made to use Alfix ProFix, because it has a much longer open time and is nice to work with, which saves us time”, master mason Jesper Sørensen, from Horsens Murer Service ApS, tells us.

He is pleased to have a proper basis and background for decision-making, thanks, among other things, to the tests conducted at Alfix’s laboratory in Kolding. As water impact from a generic tile adhesive can scald the top surface of natural stone, testing the tile’s sensitivity to moisture was a crucial determining factor in the choice of adhesive.

Knowledge of natural stone’s porosity a must
Natural stone is a material that creates a stylish and exclusive look and play of colours that are difficult to replicate with, for example, ceramic tiles. Natural stone has many different qualities, including hard as well as softer types, from non-porous (e.g. granite) to highly porous (e.g. sandstone) – all things you need to know about natural stone to be able to choose the type that is right for the level of utilisation on the project in question.

Knowing the porosity is important, as it enables you to choose the right tile adhesive; porosity is an indicator of the moisture sensitivity of the tile, after all. A specific natural stone adhesive, such as Alfix QuickFix premium, should be used for natural stone that is sensitive to moisture. Natural stone that is not sensitive in this way can be mounted with a number of different tile adhesives, such as Alfix ProFix, as used on the project in Skejby.

From Alfix ProFix to Alfix ProFix Plus?
Jesper Sørensen founded Horsens Murer Service ApS in 2009 and has since begun using Alfix products; over time this has meant many tonnes of Alfix ProFix tile adhesive. But is he now going to switch to the new CO2-reduced version, Alfix ProFix Plus? “We haven’t made the switch yet, but are expecting to use the new Alfix ProFix Plus for a project in Hedensted, because it’s a DGNB-gold certified build”, he explains. He feels that sustainability is higher up the agenda today even compared to just a few years ago - a development that he is following closely and is also part of himself.

Alfix products used on the project in Skejby
• Tile adhesive: Alfix ProFix
• Primer: Alfix PlaneMix
• Grout: Alfix QuickFuge – Premium 8

We would like to extend our thanks to the Danske Byggecentre association and the nomination committee that chose Alfix as the winner of this prestigious sustainability award. We are honoured and delighted with the strong vote of confidence that the award represents.

Ten years ago – in 2012 – we had the good fortune to win the Building Industry Environmental Award for the first time, when the prize was likewise awarded to Alfix on the basis of the company’s documented and actively applied environmental and OHAS strategy. It is an absolute pleasure to be able to bring the award home to Kolding once more! Under under normal circumstances, this award is presented once every two years in connection with the giant Danish construction industry expo.

The decision to name us the winner of the Building Industry Environmental Award is based on our active environmental strategy (CSR – Corporate Responsibility, and ESG – Environment, Social and Governance). One practical example of how the strategy results in tangible initiatives is the new Alfix ProFix Plus tile adhesive: ProFix Plus

The Danske Byggecentre association (which organises the construction industry expo and presents the awards) and the nomination committee had the following to say about Alfix and its nomination for the award:

Since 2000, the company has been focusing in particular on the environment and OHAS. Most recently, it has introduced more than 60 EPDs, it has made the UN Sustainable Development Goals an active part of its growth strategy, and it has expanded its factory with a new, DGNB-certified distribution centre. Alfix experiences strong commitment and receives positive statements concerning the meaningfulness of this work from employees, suppliers and customers alike. With clear strategic ambitions for increased green transition and new low-carbon ingredients in the company’s products, we are confident that Alfix will be able to fulfil its vision.