The final phase of preparation is underway

Preparations for WorldSkills 2026 in Shanghai, where Tjalfe will represent Denmark in the tiling trade, are now well underway. The work has entered its final phase, and the goal is clear: Tjalfe must be as well-prepared as possible when the competition begins in China.

Focus on time and quality

Last week, Tjalfe worked on the WorldSkills competition task from Lyon 2024. Special attention was paid to the importance of time and quality during performance - both highly essential elements in the competition. Progress in both areas has been strong, and the overall assessment is that Tjalfe is in a very good position as he enters the final stage of his preparations.

The final important steps before departure

The preparations continue with several important activities in the coming days. This weekend, Tjalfe attended a national team training camp in Middelfart, followed by just one final training week in week 37 before the team departs for China.

This underlines just how close WorldSkills now is and how much attention is being given to the final details at this stage. The training is not only about maintaining a high standard of craftsmanship, but also about being ready to perform under immense pressure during the competition.

Many hours of training lie behind the progress

Behind Tjalfe’s preparations are many hours of dedicated training, concentration and a strong determination to keep improving. The progress he has made throughout his journey is promising and reflects a competitor who is approaching the challenge with determination and focus.

Tjalfe is therefore well-prepared to represent Denmark on the international stage, where craftsmanship, precision and the ability to stay calm under pressure will all be decisive.

Alfix is the main sponsor of the Danish tiling trade

At Alfix, we follow Tjalfe’s preparations closely and with great pride. As the main sponsor of the Danish tiling trade, our support for Tjalfe is part of our ambition to contribute to talent development, professional pride and strong craftsmanship within the trade.

Through our involvement in WorldSkills, we spotlight the next generation of skilled craftsmen, and the high standards represented by the Danish tiling trade.

The countdown to Shanghai has begun

Very soon Tjalfe and the Danish team travel to Shanghai. The countdown has truly begun, and the final preparations all point in one direction: WorldSkills 2026!

Over the past two years, Fredrik has worked closely with Alfix’s customers in Sweden, including both distributors and contractors. As a Technical Consultant in the Stockholm-Mälardalen area, he helps ensure that solutions do not just work in theory, but also in practice on the construction site.

Solutions focused on functionality and quality

For Fredrik, it is important that technical consultancy is based on the specific task and the actual conditions on site. At Alfix, the focus is on developing project-specific solutions where functionality, quality and usability go hand in hand.

“At Alfix, we can develop project-specific solutions with a focus on functionality and on what actually works on site. We do not compromise on quality.”

Adapting into a changing market

One of the things that has surprised Fredrik most since joining Alfix is the company’s ability to navigate a market that is constantly evolving. Customer expectations are changing, environmental requirements are becoming stricter, and the demands placed on products and systems are increasing.

“Even so, Alfix succeeds in adapting effectively without losing sight of the long-term perspective,” says Fredrik.

“A market that is constantly changing requires a willingness to adapt, whether it concerns customer expectations for products, environmental requirements or systems, and Alfix does this very effectively. We have a long-term strategy, and that creates confidence in our work.”

Alfix in Sweden

With Fredrik on the team, our Swedish division stands strong. Close customer relationships, technical support and quality solutions remain at the heart of what we do.

Contact our Swedish team here.

Happy Summer from Alfix

Summer has arrived, and at Alfix we would like to take this opportunity to wish our customers, suppliers, business partners and colleagues a very happy summer.

At the same time, we would like to sincerely thank you for your trust, cooperation and the many strong relationships we continue to build together. This is something we truly value.

As a Danish, family-owned manufacturer, we work every day to deliver solutions that last and create value in practice. This also applies throughout the summer, when we remain ready to help whenever needed.

We hope the coming weeks will bring you relaxation, memorable experiences and renewed energy.

Wishing you a wonderful summer from all of us at Alfix 😊

To mark Denmark’s Constitution Day, Alfix will be closed tomorrow, 5 June.

We will be back on Monday, ready to assist you with any questions and orders.

If you have any enquiries in the meantime, you are welcome to write to us at alfix@alfix.dk, and we will get back to you as soon as possible.

With tasks including social media, website content, printed materials, packaging design, order processing, and customer service, Mia has become part of a working day where collaboration, responsibility, and variety go hand in hand.

A broad role with responsibility

Mia applied for the position at Alfix because she was drawn to the combination of a broad marketing role and Alfix’s values as a family-owned company. The opportunity to take on responsibility and work across multiple areas was one of the things that caught her interest.

Today, Mia works across large parts of the marketing area, from content for social media and the website to graphic materials, print, and packaging. At the same time, she supports the internal sales team with order processing and customer service whenever needed.

For Mia, it is especially the varied nature of the workday and the broad range of contacts across the organization that make the job exciting.

“No two days are ever the same, and that is exactly what I love. There are many different tasks, and there is always something to get involved in.”

A strong culture from day one

One of the things that has made the biggest impression on Mia during her first time at Alfix is the company culture and the way she was welcomed.

“You are made to feel incredibly welcome. Everyone greets each other, helps each other, and you quickly feel like part of the family.”

At Alfix, we are delighted to have Mia on the team and look forward to our continued collaboration.

A little about Mia

In her private life, Mia lives in Christiansfeld with her partner and their son, who is one and a half years old. When she is not at work, she enjoys spending time with her family and with her horse, which gives her space to unwind. She also enjoys exploring second-hand shops, watching a good movie, and relaxing with a cup of coffee. And if she gets to choose, she is always happy to skip straight to dessert.

Mia describes herself as a happy and active person who values great experiences, exercise, creative details, and time with the people she cares about.

Soon the Christmas peace will settle in. In a family-owned company like ours, Christmas means something truly special – a time filled with warm traditions and space for togetherness.
Now it’s time to slow down and enjoy time with those we care about.

Christmas closure – important information

📦 Last working day: 22/12 (closes at 2:00 PM)

🎉 Back: 5/1

Since 2022, Alfix has been certified by Bureau Veritas according to the UN Sustainable Development Goals (SDGs), and the certification period has now been extended until 2028.
During the most recent audit in September 2025, Alfix once again demonstrated significant progress. The company was evaluated by Bureau Veritas across five themes and 30 performance indicators – achieving an overall score of 94% in 2025.

The team in Kolding is very grateful and would like to send a warm thank you to all Alfix employees, as well as to our customers, suppliers, and partners for their invaluable support. This is a highly meaningful and value-creating effort that we look forward to continuing.

👉 See the conclusions here: Click here!

📸 In the photo: the Alfix SDG working group. From left: Sales & Marketing Director Claus Bernd Høgdal, CEO Anders Bertelsen Toft, Ole Overgård (Bureau Veritas), Development Manager Frank Pingel, Factory Manager Per Bernhard Jensen, and Product & Innovation Manager Kim Mathiasen.

We are now slimming down our selection of Alfix LetFix adhesives.

Alfix LetFix and Alfix LetFix less dust were such popular products that we chose to keep them on the shelves when we launched Alfix LetFix Plus onto the market 1½ years ago.

Since then, Alfix LetFix Plus has spread smoothly and rapidly across the markets in Denmark, Norway and Sweden. The tile adhesive can do everything the previously popular products could do – PLUS a little more. So the time has now come to let the newer, Nordic Swan-labelled version take over completely.
The only product we will not be cutting is Alfix LetFix Universal, because we want to keep one white one.




Benefits of slimming down and switching to PLUS

• It will be easier for everyone to find what they need given that there will be only one version of LetFix tile adhesive (along with the white one), namely the Plus version, which is best for the skilled workers who use it, best for the environment and best for the budget.
• There is little difference in price: while Alfix LetFix Plus may be a little dearer per kg than the two discontinued versions, it provides greater coverage, which means the cost is the same (at most) per square metre of finished surface.
• LetFix Plus covers 11% more area than standard LetFix/LetFix less dust products per kg.
• Masons who have switched to Alfix LetFix Plus particularly appreciate the tile adhesive’s extra firmness and its lighter consistency. Once they have tried this version for the first time, they choose to keep using it.
  
  

LetFix products to be discontinued

Alfix LetFix less dust
Unit: 3.5 kg
Item no. 1605

Alfix LetFix less dust
Unit: 18 kg
Item no. 1601

Alfix LetFix
Unit: 18 kg
Item no. 1600

Timing: Alfix LetFix less dust in 3.5 kg packs will be discontinued in mid-August, while the other two products will remain on the shelves until the end of August.


Alfix LetFix Plus

• Low dust
• Effective application – Extra firm, smooth and light consistency
• Suitable for large-format tiles up to 600 x 600 mm
• Ideal for walls
• Approved for wet rooms and suitable for underfloor heating
• Nordic Swan-labelled and DGNB approved

Alfix LetFix Plus
Unit: 15 kg
Item no. 1751

Read more about the awards and the three winners on the Business House South Jutland website: Click here

A sustained effort lies behind
Alfix has for over 20 years continuously worked to implement responsible measures. A sustained effort that has also led to a certification for the global goals, which according to Anders B. Toft is of great importance for Alfix's future development:

"One and a half years ago, we were certified for the global goals by Bureau Veritas. The certification compels us to adhere to our strategically chosen global goals and sub-goals. And to continuously ensure progress in the chosen areas of effort. We cannot just settle for doing the same as we did yesterday or last year – for if we stand still, we go backwards in terms of the points we achieve in connection with the global goals certification."

For reference, see the latest certification report from Bureau Veritas: Click here

Thanks and congratulations
At Alfix, we are filled with pride, gratitude, and humility for having received the award. We send a big thank you to Erhvervshus Sydjylland and Jyske Vestkysten for the recognition and congratulate Caféu and SwipBox on their awards in the categories of digitalization and export.

In the picture, you see CEO Anders B. Toft at the award ceremony, which took place in Vojens on May 2, 2024.

15 Southern Danish companies have been nominated for distinguishing themselves in a positive way that can also inspire others. Alfix is nominated for our work with responsible transformation.

At Alfix, we are extremely grateful for this prestigious nomination from the business house of Southern Jutland, Erhvervshus Sydjylland.

Larn more - however in Danish:
Learn more about the award here (Source: Erhvervshus Sydjylland): Click here!
See the nominated companies (Source: Vejle Amts Folkeblad): Click here!

Meet Torben Zederkof, who joined Alfix as head of the technical department on 1 December.

A qualified mason with years of experience from similar positions, Torben brings a solid base of professional expertise and experience to his new role. His decision to join the Alfix team was largely founded on the opportunity to work with the responsible transition in the construction industry.

Why did you accept the offer of a position at Alfix?
I’m impressed with Alfix’s 60-year history of working with high-quality products and professional systems for the construction industry. In addition, I find the company’s responsible profile and dedication to employee well-being highly attractive. As I see it, all these aspects form a stamp of quality for the confidence Alfix strives to engender in customers, partners and employees alike.

The combination of professional technical focus and the opportunity to take responsibility for the day-to-day management of a technical department staffed by experienced and highly competent colleagues tipped the balance and led me to accept the position.

What tasks will you be handling in the technical team?
Alfix’s technical department serves as a backup for our sales consultants. We are a dynamic team and we genuinely enjoy working together to tackle challenging assignments and provide the best possible advice. We’re happy to pull on our work clothes, test the different products and devote ourselves to finding solutions to challenges for our customers, who have confidence in the service – and, in particular, the responsibility and workmanship – that Alfix is rightly famous for delivering.

Why did you choose Torben for the job?
Frank Pingel, Development Manager, fields this question:
Torben’s broad palette of skills and service-minded approach makes him a valuable colleague and the ideal day-to-day manager of our technical department. I’m convinced that Torben’s experience, background and dedication will make a positive contribution to the technical department and help Alfix stand even stronger in the industry.

This magnificent villa in Kolding, Denmark, features a host of beautiful details that stand as a testament to the dexterity and skill of the mason. The building has recently undergone comprehensive renovation inside and out.

So which product was used to repair the fine details and ensure they once again stand out clearly and beautifully? Alfix DuraPuds 650 rapid was chosen as the repair render because it can be used for repairs and levelling in layers up to 50 mm thick. At the same time, it hardens quickly and is ready for finishing work after just 3–4 hours.

In addition, Alfix DuraPuds 710 thin coat bonding mortar was used for the fine details and finishing work. It is a product than can generally be used as the substrate for finishing render and as a finished top layer.