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News

Ten years of DuraPuds 710
01.07.2021

Ten years of DuraPuds 710

This year marks the TENTH ANNIVERSARY of our ever-popular DuraPuds 710 (Thin coat bonding mortar). Development in sales of this grey and white Danish mortar has exceeded our wildest dreams, and the steady rise shows no sign of levelling off.

More than a few skilled Danish master masons are now big fans of our popular thin coat bonding mortar. One of them, Master Mason Michael Thomsen from MT BYG, has the following to say: “The 710 is a great universal product for us – it’s really easy to work with. We use it for all kinds of rendering jobs, both indoors and out, and it’s a big plus that we can cover so many areas of use with a single product. The product features two properties I consider particularly important:

  1. The structure of DuraPuds 710 is just about perfect. It’s neither too smooth nor too coarse, and that means a lot to our customers. There are several other well-known rendering products on the market where the finished structure is simply too coarse.
    1. It’s reasonably priced, too.”

The classic Danish bonding mortar garners praise from another master mason, too:

“One of the great strengths of DuraPuds 710 is its workability; the mortar is easy to blend up and the structure of the finished result is right on the money. And, of course, it doesn’t hurt that it’s attractively priced. I only use Alfix products for my façade projects – and have done for years,” says Master Mason Daniel Steengaard Buch from Steengaard Byg ApS.

We’ll add our own 710 x thanks here along with a whole-hearted THANK YOU to everyone who supports us as a family-owned Danish company. Your backing means the world to us! The rendering season is upon us again – click here to find out more about our façade render products!

Meet an authentic “Alfixer” – Michael from production
01.07.2021

Meet an authentic “Alfixer” – Michael from production

A member of the Alfix production staff, Michael Valentin has been with the company since January 1998; he is an old hand at the Kolding factory, running tasks on one of three machines that make powder products. This is how he describes his work assignments:

“As a process operator on our Yellow machine, it’s my job to produce finished goods for our warehouse, which then takes care of the onward delivery. There’s a production plan, updated daily, that explains what we are to make that day. As Alfix can run products on the basis of customer requests, the plan is always flexible. We can switch products on the machine at extremely short notice, so my working day is often exciting and challenging. Another of my responsibilities as process operator is to take care of maintaining the machine, so I need to be good with my hands as well.”

_-What makes for a particularly good day at work?

“It starts when you arrive at work in the morning and everyone is happy to see you. And when the machine is running smoothly so we can meet the targets for the products our customers have ordered – all delivered on time, of course,” says Michael Valentin with a smile.

Popular silicone resin paint from Alfix is the durable choice
01.07.2021

Popular silicone resin paint from Alfix is the durable choice

This attractive, modernist home has recently been upgraded using Alfix DuraDec 8000 SR – silicone resin-based façade paint – in white. Ready for the Danish summer and all the subsequent seasons of changing, demanding weather conditions.

”“We’re absolutely delighted with the result. We chose the Alfix façade product on account of its superior durability and its capacity to combat the development of algae. It’s also a huge plus that the product features authentic Danish quality and comes from a company that has been based locally in Kolding for generations,” say Anne-Mette Moberg and Thomas Rasmussen. A big thank you to the home-owners for their positive feedback.

Beneath the breathable, water- and dirt-repellent façade paint lies a layer of Alfix DuraPuds 703 (through coloured thin coat finishing mortar). The home is therefore “well-dressed” and properly protected with a comprehensive Danish façade system from Alfix. DuraDec 8000 SR features façade durability of up to 20 years, and many professional painters affirm that it is extremely good to work with. And as a dash of green icing on the cake, the plastic bucket the paint is supplied in is naturally made of recyclable plastic. [Click here to find out more about DuraDec 8000 SR]()

2 x 20-years-birthday held in floor level
04.05.2021

2 x 20-years-birthday held in floor level

The 2 Alfix levelling compounds Alfix PlaneMix 20 and Alfix PlaneMix 50 proudly celebrate their 20th birthday

With the message:” The same outstanding properties – every time”, Alfix introduced two high-quality levelling compounds for straightening and levelling subfloors – the optimal products for the installation of ceramic tiles and other top floorings.

In the following, head of R&D, Frank Pingel, elaborates on the background to expand the range of products, which at the beginning of the new millennium mainly consisted of tanking products, tile adhesives and grouts:

” During the late 90’s, we observed a steadily climbing demand for self-levelling compounds from the tile fixers. A growing focus on even and smooth subfloors combined with a tendency towards large-sized tiles required thorough levelling of floors prior to tile fixing and other floorings. A growing demand for levelling compounds lead our owner and managing director, Torben C. Toft, to ask us at the lab whether we would be able to develop and produce fast-setting self-levelling and smoothing compounds. And the answer was: “Yes”, obviously. After intense product development, the two first levelling compounds PlaneMix 20 and PlaneMix 50 saw the light of the day in 2001”.

The products have become a natural part of the Scandinavian building trade, and since 2001 they have levelled approx. 5,000,000m² subfloors in total. And today, PlaneMix 20 and 50 are still among the best-selling products in the PlaneMix-range, which now counts a number of highly-specialized screeding mortars and levelling compounds. For more details read here!

Design floors
Recent years have seen a rise in demand for designer floors, also known as New Yorker floors or industrial looking floors – for domestic and industrial use as well as shop fitting.

Designer floors are seamless cement-based floors without the need for any actual top-flooring. The floors are made with a cement-based levelling compound, such as PlaneMix 20 or PlaneMix 50, and finished with the surface treatment Alfix TopCoat Design.

Danish tile adhesives dressed in red-white colours
04.05.2021

Danish tile adhesives dressed in red-white colours

The tile adhesives Alfix Profix and Alfix Letfix are true bestsellers within the product range and the two products have therefore been appointed “first movers” in terms of introducing alterations in our packaging design; alterations that will stress the Danish ownership and facilitate recognition. The packaging has been supplied with a small Danish flag along with a product-unique bottom slip, which will make it easier to distinguish one tile adhesive from the other by means of individual colours.

Locally manufactured products with Danish ownership
” In these very weird and unpredictable times, where the demand for local and Danish products sees a remarkably rise, Alfix has chosen to put a small but distinctive logo featuring the national flag on the front of our Alfix Profix and Letfix packaging. This icon tells the story of our Danish background and identity; an identity positively reflected from our customers – not only in Denmark but also throughout Scandinavia”, says Anders Bertelsen Toft, CCO, and 3rd generation of the Alfix family business.

Since its foundation in 1963, Alfix has been owned by the Toft family, and so it will continue to be according the owner family. Eventually, the small Dannebrog logo will lighten up each and every Alfix bag and sack concurrent with the reprint of the packaging.

Individually coloured bottom slip on the Alfix packaging identifies product
Apart from the red-white flag on the packaging, tile fixers, building merchants and other users will now see a blue bottom slip on the Alfix Profix bag and an orange bottom slip on the Alfix Letfix bag. The bottom slip colour is identical with the letter colours used in the product name on the front of the bag. This colour repetition will, hopefully, ease recognition of each Alfix product when stored on pallets or placed in shelves at the builders' merchant or on building sites.

Previously, all Alfix tile adhesive bags were supplied with a white bottom slip with black print. In future, every Alfix tile adhesive will eventually have its own uniquely coloured bottom slip.

See the entire tile adhesive range here: Alfix tile adhesives

Popular Alfix facade system in Danish holiday and beach town
04.05.2021

Popular Alfix facade system in Danish holiday and beach town

With the construction of an attractive new build in Løkken, situated on the west coast of North Jutland, Alfix has gained another fine reference involving the use of Alfix DuraTherm facade solution.

Alfix DuraTherm – Mineral wool is a simplified, user-friendly Danish facade insulation system for both new builds and refurbishment. Here, the facade is covered with mineral wool insulation plates and subsequently applied with a thoroughly-tested and approved Danish system of products for facade rendering.

This project involves a.o. the products Alfix DuraPuds 830 (flexible facade adhesive), Alfix DuraPuds 810 (flexible fibre-reinforced render) and as finish Alfix DuraPuds 804 (flexible thin-coat finishing mortar) in the colour cement-white.

Tile fixer Michael Thomsen, owner of the company Murer Michael in Hirtshals, has been contractor on the project and gives the following statement about his experiences with the Alfix DuraTherm system:

”Alfix DuraPuds products are very convenient and easy to use. We always use Alfix for our many facade projects and recently, we have had several projects with DuraTherm facade insulation system. It works every time and for the actual project here in Løkken, we had an informative start-up talk med the local Alfix sales rep – and that talk really ensured us a good beginning”.

Alfix appreciates the praise – it is a mere pleasure to work with dedicated and skilled craftsmen. Sales of the DuraPuds range have seen an ongoing rise since the introduction approx. 10 years ago and more recently, growth has developed remarkably – to the delight of the entire Team Alfix.

The DuraTherm system offers optimal thermal insulation of the building, environmental consideration, external installation without any notable inconvenience for the owners or residents, internal comfort while rendering revitalizes the whole facade with a beautiful, contemporary and tight appearance in return.

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